25–27 / 3 / 2025 - Prague Congress Centre
We know why some campaigns fail – they lack a solid foundation. Having great ideas isn’t enough. You need the perfect synergy of four key steps, without which no strong advertising campaign can succeed.
*in Czech only
The presentation will focus on three key areas of innovation that are currently taking place intensively in retail – innovations in product assortment, technology, and sustainability. It will describe and explain the causes of current trends that cut across these categories. Can we expect an increased customer demand for organic foods and plant-based alternatives in the future? How are technologies in retail changing the customer experience and assisting retailers in optimally managing their businesses? Why will the drive to decarbonize the economy be one of the key challenges that retail will face in the coming years? The presentation will not only explain these developments but also other trends in the field of retail innovation, placing everything into a broader context and interconnections.
He studied economics, diplomacy, and journalism. In 2004–2006 he was a Deputy Minister of Finance of the Czech Republic. He then worked at the World Bank, first as an expert for financial services in Prague, and later at the World Bank headquarters in Washington. In 2014–2017 he worked as a State Secretary for European Affairs at the Office of the Government of the Czech Republic and as a coordinator of the Digital Agenda of the Czech Republic. In 2018 he was elected President of the Confederation of Commerce and Tourism in the Czech Republic and in 2019 he became Vice-President of the European Association EuroCommerce. Since 2020, he has been the Vice-President of the Czech Chamber of Commerce.
From buzzwords and emerging concepts to the creation of actual trends—every consumer trend has its origins. Before it materializes, it is widely discussed, and time ultimately determines its impact on consumer behavior. Let’s explore together which of these talked-about trends are shaping purchasing behavior in the Czech FMCG market.
Ladislav Csengeri is the Managing Director of YouGov in the Czech Republic and Slovakia, which acquired GfK’s Consumer Panel division in 2024. This division has been continuously measuring Czech household purchasing behavior for decades. Ladislav previously worked at GfK since 2007 and has spent most of his career specializing in the fast-moving consumer goods (FMCG) and retail sectors, focusing on purchasing and consumer behavior. In addition to leading local teams, he is involved in several regional and global projects. He studied at the Faculty of Business Management at the University of Economics in Bratislava, including a scholarship program at the University of Applied Sciences Osnabrück in Germany, specializing in marketing, market research, and event management.
The presentation will focus on the challenges the beer category faces today and how we are responding with innovations. We will look at three key areas: product, packaging, and retail spaces. How can we revitalize a traditional category that remains crucial for retail while adapting to the changing demands of the market? What steps are we taking to modernize beer on the shelves, and how can retailers help restore beer to its well-deserved position in the sales area? We will introduce specific initiatives that we are serious about, and through which we believe beer will remain attractive and relevant for future generations.
Je zodpovědný za růst prémiového portfolia a zvyšování atraktivity pivní kategorie. Má desetiletou zkušenost v segmentu FMCG nápojů, především s managementem předních pivních značek. Pracoval napříč komerčními funkcemi, ale jeho hlavním zaměřením a doménou je marketing. Je klíčovou osobou stojící za uvedením moderního ležáku Proud, od tvorby strategie až po marketingový mix.
As the rise of AI and a maturing Gen Z consumer bear down upon us, retail is set for significant disruption. With new channels, technology and consumer expectations continuing to evolve, brands need to invest heavily in a modern customer connection.
For the first time, through AI, we can finally deliver on both depth and scale of customer connection simultaneously, with retail experiences that are deeply personal and relevant.
Connection is everything and our future is full of magnificent opportunities for delivering better retail customer experiences.
This keynote will explore that future through the values of the modern consumer.
Known as the "King of Customer Experience," he is a global authority on understanding consumer behavior. He focuses on the impact of technology and the digital environment on customer behavior and examines what factors influence our economic decisions. With this knowledge, he can predict how consumers will behave in the future and advise companies on how to prepare for these changes. He is a consultant for some of the biggest brands in the world in the areas of customer and employee experience, omnichannel strategy, artificial intelligence, retail futurology and peer-to-peer economics. He is not only an acclaimed author, speaker at TED conferences, but also a university lecturer. His performances are therefore stimulating, energetic and entertaining. Each year, the native Irishman speaks to tens of thousands of conference attendees around the world.
The competition showcase of three nominated projects will be presented by Martin Dolejš, Business Development Director CZ/SK, Mastercard
An ever-expanding product portfolio presents a challenge for customers trying to find the perfect product. This presentation will focus on why today’s e-commerce experience can often feel overwhelming and how online shopping may evolve in the coming years. We will showcase real-world examples and outline what the future of e-commerce could look like.
Tervel is a partner at Deloitte responsible for AI Strategy and Data Science in the Central European region. He has over 10 years of experience in artificial intelligence, analytics, and data. Tervel works with clients from various industries across Europe, helping them successfully implement AI and related technologies. In recent years, he has focused on use cases for retail, e-commerce, and FMCG, such as personalization and dynamic pricing.
Artificial intelligence brings not only greater accuracy and efficiency to supply chains but also concrete solutions for reducing waste—from better inventory planning to transportation optimization. In this lecture, we will demonstrate how AI can help companies save costs, support sustainability, and simultaneously improve the customer experience. Through real-world examples, we will explore how technology is transforming the approach to modern logistics.
Ondřej is the Chief Delivery Officer with deep expertise in supply chain management, revenue management, and sales optimization. He graduated from the Faculty of Information Technology at Brno University of Technology and has been implementing systems for promotional planning, forecasting, and inventory management for over a decade. He has collaborated with leading market players such as Albert, Nestlé, Kofola, and Metro SK on implementing advanced end-to-end solutions, including dynamic pricing, assortment optimization, and production planning. Ondřej's work helps companies efficiently manage complex processes and enhance their performance.
Lukáš Havlásek has been active in the e-commerce industry for over 17 years. During this time, he has worked on dozens of major e-commerce projects, both B2C and B2B. He has helped launch and improve online stores for companies such as Sconto, SuperZoo, OfficeDepot, Okay, Mountfield, Prusa3D, and many others. In recent years, as a board member at Notino, he has been responsible for revenue growth strategy, e-shop development, mobile applications, omnichannel integration, and all aspects of customer experience across the 27 countries where the company operates.
Lukáš Havlásek has been active in the e-commerce industry for over 17 years. During this time, he has worked on dozens of major e-commerce projects, both B2C and B2B. He has helped launch and improve online stores for companies such as Sconto, SuperZoo, OfficeDepot, Okay, Mountfield, Prusa3D, and many others. In recent years, as a board member at Notino, he has been responsible for revenue growth strategy, e-shop development, mobile applications, omnichannel integration, and all aspects of customer experience across the 27 countries where the company operates.
Decathlon is not just a retailer but also a manufacturer of its own brand equipment. Globally, it holds over 900 patents for products it has developed. Smart and innovative products at affordable prices are key to its business model. Get inspired by how Decathlon approaches product development.
Stéphane MOLET has been the Commercial Director of Decathlon Czech Republic since mid-2024. With 22 years of experience, he has worked both directly in retail—as a department manager and later as the director of several Decathlon stores—and within Decathlon brands. He served as Commercial Director for the winter sports brand Wedze and as Product Manager for the Forclaz and Simond brands. Throughout his career, he has worked in four countries: France, England, Poland, and now the Czech Republic. Stéphane specializes in understanding the needs of users and customers, ensuring that Decathlon offers the best products and services.
Coop Italy managed to improve dramatically the market share of its own private label by relaunching its products in a revolutionary way. The second biggest player in Italian large-scale retail followed an innovative methodology, beating some of the classic cognitive biases that usually affect retailers.
Paolo Bonsignore is a seasoned manager with extensive experience in leading brands such as illy, Ferrero, and Giovanni Rana, where he successfully led the brand's expansion in the United States. He currently serves as Commercial Director at Coop Italian Food, providing strategic consultancy and high-quality Italian food products to retailers across Europe, Asia, and the USA. Previously, he was Head of Private Label and Marketing at Coop Italia, where he spearheaded the revitalization of the private label, aiming to double its already significant market share.
Gain valuable insights into how unified retail planning supports effective promotion forecasting and optimization. Learn best practices and strategies to predict promotional demand, avoid stockouts, and improve coordination across your supply chain, shared by leading experts in the field.
For over 20 years, Kinga Wyganowska has been involved in technologies that support optimization and development of trade and production in a holistic value chain approach, covering Sales and Operations Planning, Category Management, Supply Chain, Pricing, Promotion, and Workforce Management. She has successfully delivered dozens of projects for clients in Poland and across Europe. Her professional satisfaction stems from consistently delivering real business and environmental value by utilizing the latest and proven technologies. Currently, she is responsible for the business development of RELEX Solutions in Poland and the CEE region.
With over 20 years in the software industry, especially in retail, Henrik Salzmann has worked with top companies like SAP, Salesforce, and Blue Yonder. At Salesforce, Henrik was key in growing the Swedish team from 30 to over 300 people. Since joining Relex a year ago, Henrik is a VP Sales for Northern Europe. Based in Stockholm, Henrik also has a background as a professional golfer.
At UGO, we believe in a life of balance, and in everything we do, we strive to combine the best of nature and ourselves. Ingredients are the foundation of our products, which is why we always use carefully selected fresh ingredients in both our restaurants and retail offerings. UGO fresh juice is made differently from conventional fruit drinks. Following our philosophy of "From Orchard to Bottle," we press fresh fruit, fill the bottles, and preserve them using high pressure instead of traditional heat pasteurization. Our commitment to high-quality ingredients has even led Kofola Group to the fields. In 2024, the family-owned beverage company acquired apple orchards, whose fruit is used not only for retail sales and as ingredients in UGO Salad Bars but also in bottled UGO juices. In the modern beverage industry, the greatest innovation is not just new technologies and production methods—it’s also a return to our roots and honest, high-quality ingredients.
Schlindenbuch has been active in marketing for a quarter of a century. For the past eight years, she has worked with various brands within the Kofola group. She introduced a new line of Icetea syrups for the Jupí brand and was responsible for the relaunch and redesign of the traditional herbal brand LEROS, which was recognized by the jury of the Packaging of the Year competition. For the past two years, she has led the marketing department of the UGO brand, overseeing both the quick-service restaurant (QSR) segment and the retail sales channel.
Artificial intelligence and automation are changing retail. What are the trends and how to use them to personalize, efficiency and grow sales? We will show practical applications, from customer behavior analysis to preference prediction to theft recognition and automation of unattended sales 24/7. We'll discuss how AI increases customer satisfaction, optimizes inventory, personalizes offers, and improves business outcomes.
Connected customer journeys boost sales by over 30%. Consumers expect a seamless, personalized shopping experience—whether they shop online, offline, in apps, on social media, or through AI assistants. How can we create consistent experiences across these various channels? How do we balance automation with the human touch? This panel will explore innovations and trends in customer experience (CX) and share real-world examples of effectively harmonizing channels.
Special guest: Mig 21
Among the many processes in retail, we will focus mainly on assortment creation, demand planning, managing the flow of goods and personnel, and pricing. How can we ensure the proper planning of space, which is crucial for both the customer experience and the profitability of stores? We will also illustrate with examples how AI facilitates the management of pricing and promotions.
Innovating payments no longer simply means expanding the tools and forms of payment on the consumer side (payer), such as paying by card on a mobile phone or watch. More and more innovations are emerging on the seller's side, whether it's new sales platforms like purchasing directly from a car's infotainment system, existing brick-and-mortar stores with self-service kiosks, or 24/7 sales and more.
Innovating payments no longer simply means expanding the tools and forms of payment on the consumer side (payer), such as paying by card on a mobile phone or watch. More and more innovations are emerging on the seller's side, whether it's new sales platforms like purchasing directly from a car's infotainment system, existing brick-and-mortar stores with self-service kiosks, or 24/7 sales and more.
Dynamic changes in customer preferences are placing new demands on retailers – from modernizing stores to optimizing costs and sustainability. However, innovation doesn’t have to mean complications. How can you effectively manage the transformation of retail spaces, reduce your carbon footprint, and save money at the same time? Get inspired by examples from major players and gain practical tips.
What are the key competencies people must have for the future of retail? How can we support employees in their development—preparing them for the future nature of work while also fostering an environment where innovation thrives? We will strategically address these and other topics in relation to the prosperity and competitiveness of companies.
Retail media are one of the fastest-growing communication channels globally. Even in the Czech Republic, brands are gradually gaining the ability to effectively utilize retail media for sales growth. We will show you what retail media are, what new opportunities they bring to the relationship between retailers and advertisers, and how to use them as effectively as possible to your advantage.